Independent by design.
Practical by nature.
HOOPIA is a UK-based independent company bringing together experience across digital products, technology solutions, business analysis and project delivery, with practical knowledge of both UK and China business environments.
Experience across strategy, products and delivery.
The experience behind HOOPIA spans digital transformation, IT solutions, product management, data and analytics, AI-enabled systems and complex project delivery across public and private sector environments.
That is supported by an academic foundation in economics and communication engineering, hands-on experience building and operating products, and several years of living and working in the UK with strong familiarity with China’s digital and technology ecosystem.
Commercial and product thinking together
We look at the market, user, business model and delivery implications — not only the technology.
From an idea to something buildable
Experience across product lifecycle, solution design, pre-sales, implementation and project delivery keeps recommendations grounded.
Technology in an operating context
Analytics, AI and workflow experience help connect new tools with the way work actually happens.
Understanding both sides of the conversation
Practical UK context combined with deep familiarity with China’s digital, technology and business environment.
Experience that informs how we work today.
Public and private sector clients supported across prior digital and technology roles.
Digital, SaaS and analytics products led or delivered across complex environments.
Cross-functional professionals coordinated across product, technology and operations.
Academic foundations spanning Economics and Communication Engineering.
Different offerings, one way of working.
Our work may appear across travel, software, AI and advisory, but the operating logic is consistent: understand the real need, research the context, design something useful, coordinate the right people and turn the idea into a practical outcome.